Prof. Marcos Leal

. Drive and establishment of corporate and cross-divisional positioning opportunities, including multi-million-dollar risk mitigation special projects. . Development and deployment of corporate brand and governance in segments like pharmaceuticals, medical devices, nutrition and diagnostics. . Coordination of Marketing innovations, such as an "one-of-a-kind" application of artificial intelligence (machine learning and generative). . Drive of operation efficiency through new technologies and processes.

. Developed and implemented institutional strategic partnerships, branding and cross-business activation for the eastern hemisphere (excl. USA and Canada), aiming to increase corporate reputation scores globally, delivering brand value to support business and product growth strategies. . Member of both Global Marketing and External Affairs team, and member of the Latin America Executive Board of Directors.

. Member of the Executive Board of Directors, and reported to the Global Marketing and External Affairs Senior Vice President and Company Officer. . Led cross-business-unities initiatives, delivering business sales growth in Brazil. . Responsible for the global strategy to reposition Abbott and its new corporate identity, as well for the go-to-market brand strategy in key regions.

. Part of the Global CMO extended team led cross-business Marketing initiatives (strategic planning, business intelligence, segment go-to-market strategies). . Responsible for innovation funding in Latin America, part of a $250M global growth annual funding for new products, facilities, commercial innovation, and innovation of service models. . Led marketing directors and marketing and product senior managers (dotted-line), driven to generate incremental business growth and unlock new opportunities.

. Led the GEHC business unit marketing activities: Market and Business Intelligence, Commercial Development, Product Planning and Positioning, and Trade and Events participation. . Supported inorganic growth initiatives (acquisition of a cardiovascular device companies).

Development of business and product planning scenarios, support business, product and sales strategic planning process, consumers insights, commercial excellence, M&A scenario planning.

Development of new service product of consulting services to hospitals and diagnostic clinics in Latin America. Development of Marketing and Sales strategy. Assessment and delivery of process improvement projects.

Implementation of Six Sigma projects: process improvement at the large Appliances industry; tax incentive program in the packaging industry; logistic optimization in petrochemicals, product-price-portfolio improvement Implementation of Sales programs.

Support Sales activities; customer contact; sales and logistics planning; implementation of sales programs.

"Just Money: Banking as if Society Mattered" : studies of the application of banking and financing strategies to promote social development.

New business in Established Organizations

Managerial Economics Pricing

Managerial economics - Project Management