Matthew Mikell

Leading SaaS solutions for AMR Stewardship and Surveillance

Develop messages, content plans, and strategies aligned to buyers journeys with assets that bring key value props to life Ability to write compelling story lines that can be easily turned into content assets and delivered throughout social and digital media channels Drive thought -leadership and deep understanding of topic Bring innovative thinking to develop digital and social-first content that is cohort-relevant and engaging working across multiple teams

Responsible for SaaS product marketing activities of new growth initiatives coming from IBM's Analytic & Business Intelligence portfolio. Lead on messaging, positioning, and developing effective content/marketing programs for big data and Cognos BI on Cloud. Other responsibilities include sales enablement, product launch, content creation, and market intelligence.

Responsible for creating global cloud thought-leadership and awareness at the public sector and large enterprise. Leading best-in-class messaging and marketing programs that achieve sales targets. Programs include all product marketing elements including sales kits, Marcom, PR, content creation, social media and sales enablement for Dell sales teams. Other tasks include: -Agency briefings for advertising -Developing and executing demand generation -Enable sales teams from lead-to-revenue

Leading product marketing and thought-leadership for B2B and EDI cloud services. Communicating the full potential and client benefit of community cloud, cloud integration, and managed service offerings. Includes collaboration with product managers to define service offerings in our cloud product portfolio, develop customer-use cases, manage beta programs and coordinate the global product launch plans for Seeburger Managed Services. -Sales support for strategic accounts -Cloud strategy

Identification and promotion of new or existing SAS products deployed via SaaS model. Spokesperson for SAS Solutions OnDemand facilities, capabilities and compliance within the EU Data Privacy Directive. Driving a solution launch across development teams (primarily Engineering, Marketing, and Pricing) through market requirements, product contracts, and solution positioning. Analyzing and promoting potential partner relationships for each SaaS product offering.

Spearhead for messaging, marketing, and channel awareness programs that drive preference and benefits of analytics and business intelligence. Responsible for the identification and validation of core-product features, price-points, license metrics, and new brand architecture. Maintained collaboration with virtual teams including: channel management, media relations, analyst relations, and in-country marketing for launch of new products.

Manage alliance operations, partner recruitment programs, branding, and communication on a global scale spanning over 300 third-party relationships. Developer of channel affinity programs, inaugural SAS Alliance Advisory Council, and partner sales campaigns. Directing all our global alliance references, secure partner portal sales content, and external partner pages.

Member of senior management team responsible for directing third-party marketing & sales programs. Lead channel sales, partner portfolio, industry campaigns for awareness/lead generation, analyst relations, and performance measures across all programs (direct and indirect sales). Published best practices, established scorecard metrics, formulation of individual account programs, and bonus planning. Responsibilities include hiring and professional development of seven staff, liaise with country mgmt.

Computer Science