Melissa Addison

Working as a therapy and disease representative for one of the top ten pharmaceutical companies in the world, involved in the launch of their latest COPD portfolio across a number of DMUs in the North West including: Manchester, Lancashire and South Lakes. Doing so by working with a defined group of customers in a hybrid role, primarily in primary care and supporting the Key Account Manager and their plans in secondary care.

Working with a strong marketing and commercial focus to support the development and growth of new market opportunities within the Classic sFx unit of the Classic Fireworks Division. Served as the primary corporate communications liaison with both clients and customers. Responsible for boosting social engagement, growing social media channel numbers and maximising ROI.

PharmaTimes Finalist 2016 nominated as Key Account Manager of the year, a natural leader within the Internis team build and product launch seeing through sight of its business objectives. Doing so by providing medical information to healthcare professionals not only in a primary care setting, but mainly that of secondary care.

A ‘hands-on’ team member voted ‘Rep of the Year 2015’ when working as part of an international healthcare services organisation, responsible for the delivery of territory sales targets and key performance indicators. Delivering effective sales calls and presentations for several pharmaceutical companies as part of a syndicated contract including: Astellas, Grünthenal and Internis Pharmaceuticals.

Working as part of the Retail Banking and Wealth Management network. Responsible for directing a consistent focus on delivering a positive customer journey in various branches throughout the North West region. Achieving this through the building of strong, lasting relationships with internal and external stakeholders across the business. Proactively implementing business objectives and customer needs to maximise results and improve customer engagement.

Responsible for further developing this firework and special effects company's strong brand image within the industry. Managing and maintaining the customer database (CRM), designing and proofing all marketing material, liaising with external agencies to ensure it's delivery is on time and to budget. Accompanied with the management and planning of the external communications of the business, including events, trade shows, email newsletters, website, social media and PR.

As an active team member of the customer service team at a leading clothing and home-ware retailer across the UK, I was responsible for consistently delivering first-class customer service, proactively suggesting new product lines to improve overall sales figures and assisting management in the running of the shop floor and the training of new team members.

I began my career working in this family based store, teaching me the basic skills of running a small business. Here, I proactively organised the company's involvement in local events. Entered the company into national industry competitions and securing top positions, meanwhile establishing a strong network of future business contacts both internal and external.