Mohamed Badra

Leading all Sales activities for Security Services across MEA, promoting SW Services through our Business Partner organization and through direct interaction with key clients across the region. Key achievements • Leading a diverse team of Security Sales professionals across MEA • Grew SW Security Services sales by 50% to $3.5m in 2H 2018 • Developed new offerings across the region to adapt to specific country requirements. • Enforced compliance

Coordinate multidisciplinary team of specialists in identifying new revenue-generating opportunities Key achievements • Grew Sales by 350% (from $1m to $35m) and services pipeline by over 10X (from $1m to $50m) • Closed the largest deal in Middle East and Africa for IBM Hybrid Cloud BU worth a total of over $31m, a complex & strategic deal including SW License, SaaS, PaaS & Services offering • Elevated customer awareness of IBM SW Services Portfolio • Boosted client satisfaction

Fuel sales and business development with a focus on Cloud analytics products & services, targeting public sector. Coordinate multidisciplinary team of technical specialists in identifying new revenue-generating opportunities, encompassing planning and negotiations with all levels of customers and prospects. Key achievements • Closed the largest Software as a Service deal in MEA region worth over 1.8 Mio U$. • Grew Sales Revenues by over 40% • Played an instrumental role in sales strategies

Drove new sales and business development with focus on Telco sector, managing relationships with key clients as well as competitive prospects. Oversaw multi-functional teams in planning, negotiating, and closing sales with all levels of client reps including senior executives.

Championed Accelerated Value Program in MENA, opening new channels to customers / BPs and increasing SWG Services Revenue. • Increased revenues and expedited transactions through enhanced relationships with clients as well as suppliers. • Successfully demonstrate benefit of AVP to MENA clients / prospects. • Surpassed revenue targets by 35% for H1 having engaged with sales team in development of new services opportunities.

Served as main representative of company products / services at client sites, forging productive relationships to facilitate full sales life cycle as well as quality deliverables. • Implemented and enforced PM methodology and best practices. • Prepared documentation to ensure project success, covering planning, scheduling, and reporting. • Controlled budgets and expenses, ensuring completion of projects in alignment with financial goals.

Led senior Project / Program managers throughout full lifecycle of client engagements. Provided performance analysis, reporting, troubleshooting, management control, staff evaluations, HR functions, training, and mentoring. • Contributed to big-picture planning through participation in steering committee meetings. • Built long-term healthy relationships with customers, suppliers, and key stakeholders.

Orchestrated establishment of Practice Development for the Project Management Department Managed the largest IT Integration Solution Project in RAYA IT at that time, worth over 20 M$.

This position mainly focuses on achieving Project goals within set budget, quality and time schedule, making sure to attain customer Satisfaction and revenue attainment.

Mechanical Production & Plant Engineering.

Abitur is the German High School diploma