Natalia Sarzi Amade

- Driving commercial negotiations at corporate and field level - Defining and following budget targets to reach sales and profit levels and negotiating promotional activities to develop the business - Developing strong working relationship with shop managers to maximize all aspects of the business: increasing distribution, rotation, share of shelf, promotional opportunities, trainings - Managing the direct Brand Consultants of the area: evaluating their performance and optimizing stores sell-out

Leading, motivating and supporting a sales team of 10 people to achieve and exceed personal sales objectives Driving store productivity and profitability monitoring sales and KPI's as conversion rates, retention rates etc. Achieving and succeeding financial targets, controlling costs to budget Developing and continuously improving effective retail operations, stock and reporting structures.

- Supervised the Data Quality Management to ensure a successful data migration and accurate data quality for the whole ESCADA client database - Delivered trainings to 10 stores to support the overall development and implementation of Salesforce - Developed a CRM strategy that supported customers, product and financial goals, provided analysis including interpreting results KPIs and made recommendations for future CRM programs

Projects: Implementation of the CRM system Salesforce & Implementation of the POS system Store Management: Led the teams to achieve sales targets and KPIs, implemented and executed the processes in store, customer service and client relations Retail Operations & Retail Marketing: - Supported the creation and maintenance of ad-hoc reporting to analyze the execution and outcome of the marketing campaigns - Conducted client analysis and created related reports using “Cognos BI” Software

- Relationship Management: created a client database and developed new client relationships from prospecting and negotiating with Italian brands. - Campaign Management: ideated, planned and executed marketing campaigns in different countries combining partner brands and influencers. Successfully developed and executed native advertising campaigns which maximized traffic and improved revenue results on promoted brands and products.

Responsibilities: Portfolio management, scouting activities, digital/archival maintenance and organization, basic creative research and secretarial/administrative tasks

The significance of the luxury market; Made in Italy; Industry of fashion, luxury and lifestyle; Business organization and economics; The value chain in the luxury sector; Innovation, creativity and key strategy in luxury; Luxury Marketing; PR and Communication;

Main subjects: English and German Economic and juridical subjects, such as International Economy, Business Economics, Economic History, Economy and Management of the Companies, Business Administration, Finance, Marketing and Business Law