Piotr Kalinowski
Angestellt, Senior Media Specialist, Centralny Port Komunikacyjny
Klaudyn, Polen
Über mich
He has led global media budget allocation, tracking, and reporting - optimized processes and tools for efficiency. Managed communications and coordination with regional teams. Developed strong cross-functional partnerships in media buying and planning. Created and executed global communications strategies. Inspired creative use of media to bring ideas to life. Championed integrated media buying and planning processes. Collaborated with brand planners and creatives to connect with customers.
Werdegang
Berufserfahrung von Piotr Kalinowski
Bis heute 2 Jahre und 2 Monate, seit März 2022
Senior Media Specialist
Centralny Port Komunikacyjny
Implemented comprehensive international media planning strategies for investment projects in the railway and airport sectors. Analyzed performance reports, ensuring compliance with contractual provisions and presenting accurate data. Participated in the preparation of international public procurement specifications related to informational and promotional activities, integrating traditional and digital media approaches.
5 Jahre und 1 Monat, März 2017 - März 2022
Media Spend Transformation Senior Manager
P. Consultants
Oversaw international media investments, ensuring optimal allocation of budgets for maximum efficiency. Provided strategic media advice to international clients, assisting them in making informed decisions and overseeing diverse advertising budgets. Verified campaign and brand results on a global scale, ensuring competitiveness in international markets. Engaged in strategic consultancy for clients, providing advice on cross-border strategic measurement frameworks across various media channels.
1 Jahr und 7 Monate, Sep. 2015 - März 2017
Media Investment Manager
Starcom MediaVest Group
I was involved in verifying markets performance against contractual savings agreement Cross checking existing media performance data vs. markets actual costs Collecting market knowledge for internal teams and SMG clients Preparing presentation on an actual media performance and sharing with company`s management and the client.
2 Jahre und 4 Monate, Juni 2013 - Sep. 2015
Media Spend Transformation Senior Manager
Havas
Implemented cost-effective media buying and planning strategies on a global scale, focusing on both traditional and emerging digital media. Created, monitored, and verified KPIs for the agency globally, spanning Europe, LATAM, APAC, and MENA. Oversaw the delivery of international media data according to established schedules, ensuring a balance between offline and online channels. Monitored existing international media costs to achieve global agreement goals.
6 Jahre und 7 Monate, Nov. 2006 - Mai 2013
Media Spend Transformation Senior Manager
Dentsu
Developed and implemented advanced global media measurement tools, encompassing both traditional and digital metrics. Managed local agencies globally and oversaw the timely execution of international marketing activities. Built lasting relationships with key global agency partners, bridging the gap between traditional and digital media practices. Actively participated in creating international media budgets and implementing monitoring systems globally.
Sprachen
Englisch
Fließend
Polnisch
Muttersprache