Sandra Costa

Manage and nurture liaisons with analysts/analyst firms; Develop actionable marketing recommendations to support strategic planning; Build product messaging and positioning; Create materials to support the selling process and communicate the value proposition of products to the sales teams; Bring market intelligence (MI) to determine industry/technology trends and execute competitive intelligence (CI) analyses in Revenue Assurance and Fraud Mgmt.;

Support decision makers with competitor, market and business intelligence analyses; Monitor and alert top management team to potential market opportunities and threats with direct impact in the corporate’s business and strategy; Manage Win/Loss sales program, bring insights and recommend actions and best practices to sales and management teams; Provide guidance on how to position brand and product portfolio; Interact with the analyst community;

Perform CI activities and ensure these efforts are effectively aligned to the top business opportunities; Conduct in-depth CI research and analysis; Generate and present tactical competitive analyses in support of large capture opportunities; Create and maintain in-depth artifacts against top competitors to each core product (mpayment, charging, mediation & policy control) Regular participation in meetings with sales to collect/share information;