Simon Cousin

• Planning and Managing Webinars for Online Lead Generation • Growing the database through Social Media • Updating Web content on the Company’s website • EMail Marketing Campaign Management and Optimisation • Conducting Online Marketing Analysis

During my Job researches I helped this company to develop its web strategy. I still help them sometimes on my free time to keep a foot in BtoC industry as my actual job is fully BtoB.

User Acquisition through Social Media and Email Marketing Campaigns • User Retention by identifying and implementing KPI’s (Creation of a live dashboard) • Conducting A/B Testing for improving the content and conversion rate

• Reporting and suggestions for conversion rate improvements • Building a social media presence • Assuming Market Research • Creating designs for web pages, web banners, flyers, fan page, ...

double diploma