Sonia Cabon

• Expansion: Research of new keywords, development of new business opportunities (Retargeting, DSA, targeting settings, new match types, new campaigns) • Optimization: Ad & LP-testing (A/B Testing), CTR & Conversion Rate optimization, Cleanup, Negatives monitoring, Budgets, diverse Sitelinks types setup • Specialization Synergy: elaborate processes to optimize cross-market synergies, focus on language similarities • Manager: training & managing of a support resource

• Ad Servers: Mediamind, Double Click and Quisma Platforms (Tracking) for Agencies: Mediacom, MEC, Maxus, etc. Check of Ads’ structure and delivery of the Code Package to Publishers. • Technical support: construction and installation of the ad; campaign reporting • Web Analytics: construction of Web Analytics parameters; eTracker, Google Analytics training

• Fairs: communication(Mailing and e-Mailing), organization and support, gathering & analysing data • Advertising Medias: internal Newsletters (tool e‐Dialogue); creative elaboration with Paint Shop Pro 9; participation to the update of the product catalogue and a pocket guide; release of videos on YouTube • Special Project: “outside the box” marketing tools ideas for the fairs

• Events organization and support, estimates, invoices and contracts. • Partnership: Prospection, negotiation and set up of a partnership with a wine producer • Communication Strategy: competition overview, content proposals, estimates gathering for the brochure

• B2B and B2C prospection, fairs (as exhibitor and as prospecting visitor) • Communication tools: brochure and website contents

• Website Creation Simulation: “Cap’tain Stan” – good addresses of Nancy: content, market study • ICN Sport Office, Vice secretary: communication, events, partnerships, sport trainings