Ying Wang

Institute client: University of Applied Sciences and Arts Northwestern Switzerland (FHNW) Assignment: research on the China health system and the latest health reform to discover the potential cooperation opportunities between China and Switzerland Commercial Clients: Chinese medical groups, German medical service providers, Swiss real estate companies, Chinese electric manufacturers Assignment: partnership development, evaluating the investment opportunities

 Expansion and maintenance of the sales network in Europe, Middle East, Australia and Africa  Developing of the marketing strategy and international marketing campaigns  Marketing budget management, project management  Building up of the new company website: www.hygolet.eu  Planning and organization of trade shows  Drafting of press release and the building up of media relationship

Publishing over 30 industry magazines in China and other Asian countries covering medical, pharmaceutical, metalworking, plastics, auto, and food industries.  Recruit, align, educate and motivate employees  Marketing strategy, budget management, project management, supplier management, customer relationship management  Product positioning, creation of promotion tools, sales training  Represent the company in press conferences and other PR events

Digital family equipment, main products are digital cordless phones  PR: new technology market education, organization of exhibitions and conferences  Ad: brand positioning, new product launch, media planning, media buying  Sales: involved in the expansion of the wholesales and retails network

The NKF is a non-profit organization that provides dialysis treatment and rehabilitation care to kidney failure patients at affordable, subsidized rates. My job is to shape the organization image by developing a variety of communication tools, such as advertisement, employee newsletters, annual reports, video scripts and PowerPoint presentations.

Economics, Market Analysis, Strategic Marketing, Accounting and Financial Management, Corporate Finance, Mergers and Acquisitions, Operations Management, Organizational Behavior, Strategic Advantage, Innovation in Organisations, Modelling and Analysis, International Business, Global Outsourcing