anni eliasson

Managing strategic marketing in Germany and Sweden for Controlled Environment Business Area • Budgeting, planning and executing automated marketing activities together with German PR agency, German SEM/SEO partner, Event and translation partner, Media, Print house etc. • Monitoring the success of marketing activities and modifying the plans based on proven experiences • Utilizing and developing digital tools, covering web pages, social media, digital tools for marketing

Managing global marketing for Meteorological institutes in Weather Business Area • Global budgeting, planning and execution for Meteorological institutes customer group • Strongly contributing in planning, implementing and developing Vaisala internet, intranet and distributor extranet renewal • Marketing representative in Vaisala group EBS/CRM renewal project

Managing Global Defence marketing for Weather Business area • Creating new marketing concept for Vaisala in Defence business, planning and coordination of multi lingual marketing materials • Participation in various Vaisala level projects; Web platform renewal, exhibition concept, print material development and partner selection processes for ad agency, event organizer and marketing material storage

Managing Global marketing for Weather Stations / Weather Business area • Weather station product line planning, launches, event planning, material creation • Collaboration together with product management, sales and delivery in international team • Creating and updating marketing materials using InDesign and PhotoShop

Coordinating activities related to Surface Weather Division Product process • Maintaining product development project schedules • Administrator for software managing product development project requirements • Developing and maintaining bonus scheme for product development department

Creating support functions for new R&D department • Organizing R&D personnel moving to new building; co-operation with facility department, external moving agency, workplace specialist company • Organizing Business reviews and other meetings, keeping the minutes • Organizing recreational events to personnel • Creating extranet pages using Ms FrontPage for R&D department • Invoice handling

Administrative tasks in Industrial Automation department • Invoice handling • Creating and sending out invoices to customers using electronic invoicing system • Financing applications for research projects

Administrative tasks in Direct Marketing department • Personal assistant to Marketing Director, Nordic • Creating presentations using Freelance Graphics • Assisting marketing specialist in marketing material creation • Customer satisfaction survey calls and getting results to database • Participating in organizing customer event