Aleksandras Simukovic

After successfully completing an internship at the company, I have started a master thesis position which is more strategic than the previous internship. At this position, I am responsible for analyzing offer trends and customization strategy among main competitors. In order to fully understand the offer, my research includes desk analysis of official OEMs websites, product catalogs, digital communication. Additionally, I am conducting a primary research - mystery shopping and expert interviews.

I was a part of the International Marketing team at the company, responsible for product marketing and marketing operations, such as new product launches. As an intern I had great opportunities to learn from the best industry professionals. I have gained valuable experience, expanded industry knowledge and improved my skills. At this position, I was responsible for regular marketing and sales data analysis, benchmarking and many other tasks that varied from day to day.