Danial Parsa

• I am leading the digital outreach team including Content Creators, Blog writers, Programmers, Copywriters, and SEO experts. • Developing all marketing channels: social media, Google AdWords, SEO, PR • Conduct in-depth research to identify untouched markets and consumer preferences • Writing a practical experiment-based marketing strategy align with the overall business goals • Track and measure marketing outcomes: marketing activities, response, leads, retention, and ROI

• Designing and Launching a successful digital project for Mercedes and Munich pubic transport company, • Applying design thinking methods, implementing agile product development, Working according to the Scrum framework (backlog, prioritization, planning, daily stand-ups, reviews, retrospectives), • Interdisciplinary teamwork, preparing and conducting problem interviews, conducting usability tests, Risk validation through experiments and user contacts, User story mapping, Low-&Hi-Fi prototyping

• Build up the business plan, conduct user/customer researches, risk assessment and hypothesis testing, • Pitch the services to B2B/B2C potential customers, • Conduct market research and competitor analysis to identify new opportunities for market-share growth, • Conduct sales meetings, marketing campaigns and search engine optimization (SEO), • Accomplishment: Thousands of active customers and hundreds of freelancers.

• Continuous communications with engineers and managers from customer and supplier companies, • Planning the production based on customers’ orders via an ERP system, • Reviewing performance reports to measure productivity and areas needing cost reduction and improvements, so, increasing the revenue by 25%, • Planning overseas purchases, connecting with business stakeholders, and being a member of sales and sourcing teams.

This program has focused on areas like cost management, finance, sales, sourcing, project management and data and information management. I also have had a minor focusing on Artificial intelligence and business data analysis.

This program has focused on areas like accounting, finance, planning, inventory, project management and IT.