Gurkeerat Singh Virk
Bis 2015, Head of Category Marketing Development - Europe, SABMiller
Karnāl, Indien
Werdegang
Berufserfahrung von Gurkeerat Singh Virk
Bis heute 8 Jahre und 8 Monate, seit Okt. 2015
Expert Consultant - Marketing, Strategy & e-commerce
Independent Consultant
5 Jahre und 6 Monate, Apr. 2010 - Sep. 2015
Head of Category Marketing Development - Europe
SABMiller
- Category Management - eCommerce & Digital Marketing - Innovation Strategy & Platforms - Trade Marketing & Shopper Marketing - Brand Strategy - Integrated Marketing Communications - Below the Line (BTL) Advertising - Retail Execution Standards - Merchandising & Point of Sales Materials (POSM) - Channel Sales Development - Business Transformation & Change Management - Marketing Spend Effectiveness (MSE) - Sales Force Effectiveness (SFE) - Route to Market (RTM) models
5 Monate, Nov. 2011 - März 2012
Merger Integration, SABMiller Russia & Anadolu Efes Turkey
SABMiller
- M&A Management - Marketing Organization Design & Development - Brand Portfolio Strategy - Commercial Finance - Change Management
2 Jahre und 8 Monate, Aug. 2007 - März 2010
Segmentation & Marketing Analytics Manager, Europe Region
SABMiller
- Consumer Segmentation - Brand Positioning - Brand Portfolio Strategy - Channel Segmentation - Commercial Strategic Planning - Marketing Analytics - Project Management - Change Management - Capability Development - Cross-functional Collaboration
3 Monate, Juni 2006 - Aug. 2006
Intern (Shared Services Team)
ABN AMRO, Amsterdam, Netherlands
Led project to develop service management and transfer pricing scorecard for outsourced business processes
3 Jahre und 10 Monate, Dez. 2001 - Sep. 2005
Project Director (Korean Title: 부장)
Synovate, Seoul, South Korea
- People Management - P&L Management - Account Management & Client Management - Project Management - Marketing Insights - Fieldwork Operations - Business Development - Consulting - Stakeholder Management - Statistical Analysis & Econometric Modeling
1 Jahr und 8 Monate, Apr. 2000 - Nov. 2001
Project Manager (Korean Title: 과장)
Research International, Seoul, South Korea
- Multi-Country Project Management - SLA Negotiations - Vendor Qualification - Training / Coaching / Mentoring - Marketing Insights - Multi-Country Data Management - Project Management - Fieldwork Operations - Presentation & Communication - Statistical Analysis & Econometric Modeling
1 Jahr, Apr. 1999 - März 2000
Associate Project Director
IMRB International
- Marketing Insights - Project Management - Fieldwork Operations - Presentation & Communication - Statistical Analysis & Econometric Modeling
1 Jahr, Apr. 1998 - März 1999
Senior Research Executive
IMRB International
- Marketing Insights - Project Management - Data Management - Fieldwork Operations - Statistical Analysis & Econometric Modeling
1 Jahr und 11 Monate, Mai 1996 - März 1998
Research Executive
IMRB International
- Data Management - Fieldwork Operations - Statistical Analysis & Econometric Modeling
3 Monate, Apr. 1995 - Juni 1995
Marketing Intern
Crompton Greaves Home Appliances Ltd, Mumbai, India
Executed project to optimize below the line (BTL) advertising strategy for home appliances
Ausbildung von Gurkeerat Singh Virk
1 Jahr und 6 Monate, Okt. 2005 - März 2007
Finance
Rotterdam School of Management (RSM), Erasmus University, Netherlands
1 Jahr und 9 Monate, Juli 1994 - März 1996
Communications Management
Mudra Institute of Communications Ahmedabad (MICA), India
2 Jahre und 11 Monate, Juli 1990 - Mai 1993
Literature, Mathematics, Economics
Dyal Singh College, Karnal, India
Sprachen
Englisch
Muttersprache
Koreanisch
Grundlagen
Deutsch
Grundlagen
Punjabi
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Hindi
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