Heike Nowak

Angestellt, Head of Marketing Eastern & Southern Europe, Middle East Africa, Teradata Marketing Applications

Paris, Frankreich

Fähigkeiten und Kenntnisse

Product positioning
product launch
marketing project planning
competitive intelligence
e-mail marketing
press releases
event planning
partner marketing
social media strategy
intercultural competences
European and US markets
fluent in English
French
German
advanced in Italian Open-minded
flexible
proactive
organized
intercultural team player.

Werdegang

Berufserfahrung von Heike Nowak

  • Bis heute 12 Jahre und 7 Monate, seit Nov. 2011

    Head of Marketing Eastern & Southern Europe, Middle East Africa

    Teradata Marketing Applications

  • 3 Jahre und 9 Monate, Feb. 2008 - Okt. 2011

    Product Manager EMEA

    BroadVision
  • 5 Monate, März 2007 - Juli 2007

    Corporate Marketing Assistant

    Mercedes-Benz in Stuttgart, Germany

    Concept development for trade shows, consulting for European subsidiaries, adaptation of marketing collateral for the international marktes, agency briefing

  • 10 Monate, Mai 2006 - Feb. 2007

    Research Assistant

    The Kirschner Agency in Greensboro, USA

    Qualitative Market Research, Competitive positioning of the Agency, Competitive strategy, Project Management in E-Marketing Thesis on Responsible Advertising

  • 2 Jahre und 6 Monate, März 2003 - Aug. 2005

    Vice President Outgoing Exchange

    AIESEC LC Heilbronn, Germany

    Vice President Outgoing Exchange: University Marketing, Student Selection, HR

  • 7 Monate, März 2004 - Sep. 2004

    Marketing Assistant

    BMW in Sydney, Australia

    Event Management, Launch of the BMW X3 model in Australia, Project on regional segmentation, Preparation of the monthly marketing report for the management

Ausbildung von Heike Nowak

  • 1 Jahr und 1 Monat, Sep. 2007 - Sep. 2008

    Management International - Management de Zones Export

    Université de Savoie in Chambéry, France

    Specialisation: Management International et Marchés Internationaux Courses: Internatioal Strategy, Intercultural Management, Economy of world markets, Project Management

  • 10 Monate, Aug. 2005 - Mai 2006

    MBA Program Bryan School of Business and Economics

    University of North Carolina in Greensboro, USA

    Specialisation: Strategic Marketing Courses: Marketing Strategy, Brand Management, Competitive advantage, Market Research, E-Marketing

  • 2 Jahre und 1 Monat, März 2003 - März 2005

    International Business and Intercultural Studies

    Hochschule Heilbronn (Business School Heilbronn), Germany

    Specialisation: International Management International, International Marketing Courses: Marketing strategy, International Marketing, Consumer behaviour, Intercultural Management, Management of multinational companies

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Französisch

    Fließend

  • Italienisch

    Gut

  • Arabisch

    Grundlagen

Interessen

marketing strategy
marketing & communication activities
web 2.0 concepts
languages
travel
intercultural coaching

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