Stephen Hogg

Empowering teams to deliver value (onsite client projects) as part of the Delivery Management chapter (department)

Leading a cross functional team that powers the reviews sourcing and publishing systems - Developing the overall strategy and KPIs of the Reviews team - Driving a user focused culture - Providing a transparent overview of the achievements and metrics of the team - Developing (empowering) the team to have no operational dependencies on me as a lead - Switching from Scrum to Scrumban due to team needs - Main project: Migrating our backend to AWS

- Contributing to the creation of the annual strategy process - Facilitating the annual strategy workshops for three top level teams (Finance&Legal, Organisation Agility and Marketplace) - Facilitating monthly review and retro sessions - Coaching the teams in agile

Coaching a cross cultural team to be adaptable, exceptional in their role, flexible on the topic. A team of Project Managers, Business Analysts, Data Analysts and Quality Assurance employees to execute an exploration project to understand the business value and plausibility of creating on-brand images of hotels at scale, to prove and disprove our hypotheses through User Research and A/B testing.

New leadership model whereby each employee has a "Responsibility Lead" (manager) and a "Talent Lead", which is responsible for the journey of the employee within the company, coaching on integration, career development and well-being. I was a member of the Senior Talent Lead group which met once a month to discuss and connect the Talents with the Leadership team (board of directors), bringing up important people topics impacting the organisation, taking action as required through working groups.

Project research and initiation by conducting stakeholder interviews, impact mapping and competitor analysis to understand and propose how to tackle this company pain point on high quality visual content. Creating an approach on how to make this scalable, taking an MVP approach. Once set and confirmed with internal stakeholders, I conducted a round of RFPs (request for proposal) to select suitable vendors (call centres and photographer marketplaces) to work with and contract them.

Responsible for three areas in Content: 1. Hotel Content Strategy 2. Local Content for Nordics, DACH and English speaking markets 3. Global User Support

Integrate and build the first Global Hotel Relations team for the company - Defining the vision and strategy - Recruiting and managing the Global Team (8 talents) - Introducing an Agile mindset and way of working (OKRs) - Reducing average first response time from 23 days to 24 hours globally - Increasing monthly logins from 3k to 25k per month - Introducing a global webinar program - Inroducing Email Marketing strategy as main source of content

- Translation and wording of new functions on the site - Regular testing of the English platforms and feature suggestions - Optimization and development of unique content - Establishment and management of the English trivago community - Search Engine Optimization - continual market research and competitor analysis

Training senior executives in international communication. Business strategy, law, finance, websites and PR. Clients including Deutsch Bank AG, Gira Giersiepen GmbH & Co. KG, E/D/E Einkaufsbüro Deutscher Eisenhändler GmbH, MAN Diesel & Turbo SE, Wollschläger GmbH & Co. KG, Parfümerie Douglas GmbH, Thalia Holding GmbH, Christ GmbH and Johnson Controls