Umal Nasir

- Coordinating territory planning and execution with sales & marketing stakeholders to build annual marketing program and event calendars, identifying target accounts, developing strategy and executing campaigns for enterprise accounts. - End-to-end event management including strategy, collateral ideation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, agenda scheduling, staffing, on-site production & logistics

- Acting as a central point of contact for BerChain’s members and partners by coordinating all new requests, events, projects and administrative tasks related to the community’s management - Managing all official communication channels with a monthly social media calendar for Twitter and LinkedIn focusing on creative content design and delivery - Finding and following up on blockchain-related collaboration opportunities between individuals, startups, non-profits, corporates and the public sector

- Managed brainstorming, coordination, networking, agendas, execution and reporting for the ‘Female Entrepreneurship in Berlin and India’ (FEBI) project that supports the development of women-led companies through exchange delegations and training workshops - Managed the social media content calendar and publishing, website updates, blog and other official channels for SUAB and its parent company enpact

- Built a toolkit for large corporates to better support SMEs in developing countries through an ‘MNC-SME Ecosystem Initiative’ partnering with Business Fights Poverty (BFP), Small Foundation and corporate actors - Worked on a concept note and proposal to raise funding for and run a pilot program under ‘FromHere’, a co-packer packaging model to encourage local agri-produce in Rwanda

- Successfully achieved an annual turnover of $1.9mil for a portfolio of 7 fragrance brands - Created an annual brand marketing calendar and aligned sales to generate budget for it - Executed product launches across in-store, online, digital & social channels - Worked on localized content with PR & Digital teams for influencer campaigns - Produced high quality visual merchandizing displays for in-store promos - Carried out competitor reviews, targeted incentives and distributor negotiations

- Work with Brightstar UK to manage pricing and operational support for Apple UAE's buyback program - Handling staff training, pricing and sale of devices for the Etisalat ‘iPhone for Life’ and other major Trade-Up programs - Business development and launching of new device plans and services with Carriers - Ensuring pricing, collection, compliance, BD, marketing plans, grading and training - Buyback training for 7 key distribution and online retailers within the region

- Developed end-to-end communication strategies for Nestlé’s brands such as NIDO Fortigrow, NNS, NFV, CERELAC and FruitaVitals - Held official workshops for Brand Managers on Strategy tools - Undertook internal planning & research initiatives such as trend spotting, a Youth Bible, IDIs etc. - Led and assisted on a number of new pitches for prospective leads across Pakistan - Successfully launched campaigns for that included countrywide OOH branding, TV ad campaigns and in-store activities

- Stakeholder engagement and providing key marketing research solutions for leading global players in FMCG & Telco such as PepsiCo. and Warid Telecom - Used research tools such as Brand Health Tracking & Segmentation to provide insights and recommendations to clients - Managed research projects end-to-end - from proposal development, fieldwork, data validation, KPI measurement to providing actionable insights - Negotiated on budgets with internal Field Teams in order to leverage profit margins

- Team Leader for ‘Project Tamkeen’, a fund raising campaign for the flood affected in Pakistan - successfully generating USD 100,000+ from high net worth donors within GCC - Handled all external partners and agencies for the company’s operational and strategic projects - HR Responsibilities: Handling employee recruitment, compensation and training - Formulated & launched a 26 months Management Associate Training Program (MAP) for the personal & professional development of new MTs

Economics and Financial Methods

Economics and Mathematics