Verena Heil

Internship & Master Thesis - Make-up portfolio analysis and strategy - Competitor analysis of different market segments (e.g. suncare, deodrants, body care) to detect trends and business opportunities - Update and analysis of product performances and market development - Cooperation with agencies to develop and introduce POS advertisement aligned with the overall brand strategy - Visit important stakeholders to gather feedback about the brand portfolio

Leading Interim- and Project Management Company (Management on Demand) + Executive Search Consultancy. Tasks included: - Searched and identified suitable candidates for short term and permanent placements - Responsible for invoice processes - Created a system to track costs and payments faster and clearer - Prepared documents for client meetings and scheduled client meetings - Direct contact with free-lance interim managers, candidates and client representatives

- Bachelor Thesis about how Swarovski’s B2B division can increase sales in the jewelry segment by expanding the core business to include extra services - Organized and coordinated customer jewelry events - Responsible for customer selection, participation and coordination of international platforms - Developed market research plans with recommendations of potential new customers - Direct contact with B2B customers in Europe

Internship tasks included: - Main project: Developed player strategy for the jewelry segment with a focus on Germany and the UK. The research dealt to inform market and regional managers about interesting business opportunities, new markets and potential customers that could be targeted. - Coordinated international platforms in close cooperation with the HQ - Developed market research plans for the jewelry, textile, and interior segment

Courses: International Corporate Finance, Low Income Populations and Social Business, Strategy in an International Perspective, Internationalization of Emerging Country Multinationals

Strategy & Consulting Courses included: Strategic Management Consulting, Advanced Strategic Management, Leadership Development, Business Research Methods, Financial Decision Making, Statistics, Economics of Business and Market, Marketing Management, Cross Cultural Management, Portuguese A1 and A2