Bettina Backert

- Responsible for generating 36% of the total hotel room revenue - Active business relationships with 110 contracted luxury key global leisure partners - Being part of the planning and budgeting team to implement yearly commercial plan - Forecasting the future business trends based on market conditions and demand - A strategic approach to drive a higher average rate from current and emerging markets - Successfully developed internal colleagues to enhance their knowledge on leisure sales

- Responsible for generating up to 60% worldwide leisure business - Managing continual 90 contracted luxury key global leisure partners -Identify opportunities and initiating strategies for continuous hotel growth - Negotiating quarterly marketing activities - Leading the yearly contracting process - Managing a small international team of five people - Overseeing the weekly sales activities plan

- Responsible for generating leisure room revenue of USD 28,800,000 in 2012 - Strategically managed and grew 150 accounts - Monitored the accounts production if in line with the hotel revenue management strategy - Prepared market intelligence, analyzed market / booking trends, business needs - Worked in collaboration with leading local Destination Management Companies, tour operators and airlines worldwide - Actively participated in trade shows, road shows and exhibitions locally and globally