Carolina Ivarsson

Strategic lead for NIVEA, Face Care & Cleansing, NIVEA Body Performance, NIVEA Lip & Labello, tesa international. Rusta Sweden/Germany, joint lead NIVEA Brand building. New Business. // Leading international FMCG clients, successful strategies from market positioning, go to market strategies to interactive communications - communication platforms & product campaigns, strategy and concepting throughout the NPD process.

Global Beiersdorf // NIVEA Global Brand Planning team Responsible for NIVEA Creme, NIVEA Lip Care & Labello Lip Care, NIVEA Face Care, NIVEA Baby Care, support on several other beauty and personal care categories.(face, body, sun, creme) Brand Planning, Brand Development for Category, Marketing & Product communications, Trend and Consumer Research.

Global Beiersdorf // NIVEA Global Brand Planning team Responsible for NIVEA Lip Care & Labello Lip Care, NIVEA Baby Care, and support on several other beauty and personal care categories.(face, body, sun, creme) Brand Planning, Brand Development for Category, Product & Marketing communications, Trend and Consumer Research.

Working together with the international Beiersdorf team within several beauty categories with focus on NIVEA. Monthly contributor of the DraftFCB trend site www. welcometomatters.com

Work covered media buying and attending client meetings together with our experienced coworkers. More extensive work of creating leave-behinds for Pitch and researching its opportunities and visuals, and being a part of the brand identity and logo development for the energy company CTC.

Bachelors of Fine Art - Advertising- Creative Strategy

One of the internationally selected people within FCB, leadership and mentor training, self-realization through MBTI, leadership-skill training, conflict management, unconscious bias vs. conscious decision making, mentoring, agency change and creative POV.