Cécile Julien

Organised month-long showcasing of Lancôme cosmetic products and fragrances for European customers and buyers at 17th Century castle in Dusseldorf, including venue re-styling, design and decoration.

Led the organisation of Swiss Re´s landmark 150th year anniversary celebration in Paris and Rome for more than 1,000 clients. Provided key project management and communications support for the events in Zurich and London. Project managed launch event for new Opel Corsa model in Monaco for more than 4,000 dealers from 50 countries. Event included test drives, business meetings and brand celebration.

Oversaw 5-month summer roadshow across Germany introducing Toyota/Lexus' new hybrid models. Event featured an 800-square meter showroom and test driving range.

Led a sales team of French agents for 3 renowned US fashion brands. Acted as a liaison between fashion agency functions and French distribution teams. Managed and coordinated brand distribution, communications, sales meetings, brand briefings, sales reports. Organised bi-annual tradeshow in Paris.

Secured leads for international and national advertisers. Managed the entire sales process, budget & planning, offer preparation, sales materials, presentations, campaigning, team liaison, as well as reporting & monitoring. Represented the company at tradeshows.

Established premium partnerships through cold calls and existing relationships across a number of sectors such as lifestyle, gastronomy, sport, retail, DYI, travel and leisure. Negotiated, produced and co-authored deals with sellers. Client managed local premium partners and German e-commerce sellers.

Created and executed more than 200 consumer-related events in the German market for BAT's flagship brand Dunhill. Managed annual budget and staff. Coordinated marketing strategies to enhance brand reputation throughout the region.

Event managed key annual aviation industry gathering for 400 clients, stakeholders and suppliers of Airbus. Played a key role in developing event concept and guest activities/entertainment. Supervised award ceremony, show programme, gala dinner and after show party for 3,000 guests from 60 countries participating at Wella's annual International Trend Vision Awards – the world's biggest showcase for hairdressing talents – in Berlin, Paris, London, New York, Barcelona and Lisbon.

Created and organised strategic brand events in collaboration with cross-marketing partners. Implemented new CRM programme and built consumers database into the German HORECA organisation.

Developed entertainment and catering concepts. Supervised budgets and provided strategic advice to clients.

Coordinated hotel and restaurant daily business including wine and food orders. Managed employees and scheduled event and restaurant teams. Organised events within the cigar club "La Casa del Habano" and the conference rooms, including business meetings, weddings, tradeshows.