Ceren Schäferhoff

Leading product strategy, product roadmap, planning and prioritization Leading a team of UX researchers & designers, QA & frontend engineers Owning different stages of product life cycle, including development, deployment, user & beta testing, market release & growth, support & maintenance Managing sprint planning, refinement sessions, design reviews, demos, retrospectives Managing stakeholder expectations and leadership communications for business value assessments and product adoption analysis

Led full project strategy & roadmap for customer education content Oversaw all project processes & workflows Managed analysis for future improvements & solved process issues Identified high priority client learning needs, led needs analysis Collaborated with Product Managers, Product Knowledge Managers, Program Managers, Instructional Designers, Localization team Managed feedback collection, impact measurement, key stakeholder communication for the project performance

Managing a portfolio of 70 accounts Developing and strengthening long-term relationships with partners, identifying their needs & goals, creating short & long-term business strategies Daily review of partner shops’ feeds for improvement and maintenance, answering partner enquiries via phone, email, Skype Updating and maintaining the CRM database (Salesforce) Analyzing and optimizing partner performance, adjusting budgets and campaigns Identifying upsell opportunities, contract negotiations

Managed a portfolio of 15+ accounts, with 25 mio EUR budget Developed long-term customer relationships as the main point of contact Developed media strategies, executed media & communication campaigns, Tracked campaign set up, campaign performance and performance optimization Data analysis and market research, competitor analysis, price evaluation, status reports, performance analysis Contract negotiation Budget forecasts and sales reports Coordinated with creative, social media and PR agencies

Managed a portfolio of 6 accounts, with 5 mio EUR budget Prepared efficient media strategies and managed media planning for TV, radio, print, internet, OOH, cinema Won the grand prize of Mediacat Felis Awards 2007 with a media campaign for Beko (New Media Usage) Presented media plans and followed up on campaign performances Prepared periodic media landscape reports, price evaluation and competitive reports Coordinated day-to-day communication with clients, creative agencies