Christoph Bastius

Revenue Architecture / GTM / SaaS

Reporting to GM/President in charge of country strategy incl. strategy planning & execution, GM/President head office, Executive Board interaction, PMO, market insights. Leading Toronto and Vancouver city team & category strategies.

Strategic Planning & Insights lead EMEA reporting to SVP Strategy. In charge of delivering adidas “Own the Game” strategy execution plans in EMEA key countries to adidas executive board based on consumer insights and in cooperation with EMEA and country leadership teams. Leading annual brand strategy, tactical business planning & key projects (i.e. org transformation, crisis management). eSports & Gaming lead Europe. Focus areas: Strategy creation & execution, Brand & Commercial strategy, Operating model

Project Manager driving and leading the execution of commercial strategies, key brand initiatives and cross functional change projects for adidas and Reebok in Europe. Focus areas / projects: Brand & Commercial business planning, Market Europe operating model and org transformation

Omnichannel category team lead for football licensed covering full federations and clubs offer across all Western European countries. Offer including Euro 2016 and World Cup 2018 ranges of Germany and Spain as well as club ranges of Real Madrid, FC Bayern München, AC Milan, Chelsea FC. In charge of Manchester United and Juventus Turin re-launch to adidas asset portfolio in Western Europe.

Wholesale category and business lead in charge of multiple product categories (Football, B2B, Tennis, Basketball, Handball, Volleyball). Offer including ranges of i.e. World Cup 2014 DFB asset branded, THW Kiel, ALBA Berlin, FC Bayern München Basketball, NBA, Roland Garros French Open.

Supply chain service excellence and execution of supply chain initiatives as interface between global operations and key markets Central & North Europe.