Mag. Eva Mitsche

In addition to Program Manager duties: - Further development and execution of the HCE loyalty program - Exploration of different potential sales routes e.g. franchising, flagship stores, pop-up stores, shop-in-shop - Marketing of retail store concepts - Cross-cultural management of sales teams - Monitoring of the performance of retail partners in terms of sales, marketing and consumer satisfaction

Leading of the development and execution of the HCE strategy (Home Comfort Expert) Coordination and monitoring of the program Development of a consumer-centric approach Focus on increasing brand awareness Enforcement of policies and procedures Management of cross-functional project teams Development and sharing of best practices

Driving and supporting a customer-focused culture and mindset across the organisation (CEE region) - Focus on Customer Experience B2C, B2B, B2B2C and exceeding expectations - Establish cross-department CX strategies, goals and KPI's - CX Evangelist - Responsible of the VOC Program and derive actions across the organisation - Accompanying innovation processes from the first idea to concepts, prototypes and market launch

Strategic Management, M&A, Cross Cultural Management, Doing Business in China, Marketing and Sales, Digital Media, Leadership, Account Management, Luxury Brand Management

Restructuring of the dealer network Retail channel development Implemantation of new sales strategies Acquisition of new partners worldwide P&L responsibility Budget responsibility Marketing, Event and Media responsibility

Development of new sales strategies for ASM Sales and Marketing, Purchasing, HR and Budgeting P&L responsible

Manage and oversee the entire North America marketing and business development divisions Leading KTM into the next phase of its global expansion efforts Identifying target markets Developing, planning and setting up Marketing campaign and material

Leading, developing and expanding the newly established subsidiary in Bratislava Establishing a new dealer network in Slovakia, Poland and Czech Republic Developing and Monitoring Marketing campaigns, Motorsport and dealer events Supervising a Team of 10 employees Responsible for P&L and HR-affaires

Restructuring the dealer network according to KTM-CI Marketing and sales responsible Organisation of events Sales Controlling

Analyze and Evaluation of the current dealer Network Primary market Research (visit of all Partners and conduction of in depth-interviews) Direct reporting to the HQ Execution and implementation of marketing and dealer development strategies from the headquarter

Organisation und Systeme, Kultur und Change, Agile Steuerung, Führung und Entscheidung, Supervision

Business Development, M&A

Strategic Management, Sales, Marketing,International Business, Doing Business in China, Cross Culture, Mergers & Acquisition

Organisation und Industrial Management