Juan Pablo Franch Mazzino

Commercial responsibility for the OEM Business (Automotive / Motorcycle Coatings) and Transportation Business

Leadership of the Commercial Transport Business (9 direct reports)  Sales and P&L Responsibility  Development & implementation of Key Account Strategies  New business development in EMEA Key Achievements  Successfully led the transition from BASF after the acquisiton of this business by Akzo Nobel, securing the complete acquired business by end of the second year.

Overall segment management (including P&L accountability)  Strategy development and implementation  Marketing & Pricing  Portfolio Mgmt / Tech-path-forward Key Achievements  Produced strategy that led to the refocusing of the Segment including divestiture of a major part of the business  Successfully prepared pre-closing carve-out (Akzo acquisition)

Head of Sales for this business in EMEA  Managed large Global/Regional Key Accounts  Developed Key Account Strategies  Coordination of new technical developments & market services Key Achievements  Consolidated leadership in trailer market  Increased share of wallet in main Global ACE Account

Managing Director of the BASF Coatings distribution companies in Spain and Portugal  Further developed the organization (4 physical locations / Sales, Logistics and Customer Service new setup / 85 FTE´s) Key Achievements  Developed best team in the industry (several direct reports subsequently promoted to key positions within the BASF Group)  Successfully led major restructuring initiative after the 2008 economic downturn (>25% cost savings)

Overall sales responsibility for selected Key Automotive Customers  Leading of dedicated teams per OEM (paint operations and process engineers)  Management of single-sourcing contracts including comprehensive services and cost-per-unit models Key Achievements  Led the introduction of a new technology at main account (1st introduction in Europe) boosting sales by 25% and profits to record levels

 Marketing manager refinish coatings (distribution business model) Key Achievements  Achieved a clear, sustainable leadership position by developing the best team in the industry  Boosted profitability by introduction of completely new product lines  Led e-commerce implementation across BU´s at BASF Argentina

Key Achievements  Headed the acquisition of the Deco coatings brand “CASABLANCA”, designing the business case and necessary support documentation for the approval process as well as leading the acquisition-related due diligence

Bookkeeping & Controlling within Finance Dept of small Copyright Company

Junior Auditor at large Consulting Firm

Major in Finance