Madlen Nicolaus

I am responsible and accountable for all aspects of marketing in the EMEA region, reporting directly to the CMO and working in close alignment with the sales and business development teams. I lead the EMEA marketing team (50+ team members across 16 markets) to develop, forecast and drive omni-channel integrated marketing initiatives. I ensure transparency on marketing performance metrics and the effectiveness of the EMEA Marketing organisation and all their activities.

EMEA Product Marketing Lead, managing a team of EMEA product marketers who champion the Salesforce products and solutions to fuel growth and achieve regional pipeline and sales targets. Developing EMEA messaging, positioning and go-to-market strategies, driving customer success through the creation and evangelisation of content. Research about key buyers and products, supporting demand generation campaigns with content and sales enablement, trusted advisors and product evangelists.

Owning strategy and execution of Integrated Campaigns across the region, focusing on generating customer awareness, getting into white space and building quality pipeline that drives ACV growth. Managing a team of EMEA product marketing managers and coordinate a broad virtual team across sales, business development, product marketing as well as event and campaign management. Ensuring efficient communication and to drive alignment between the many departments across EMEA.

Overseeing marketing communications and messaging strategy for the Salesforce Marketing Cloud for the EMEA market. Partnering with global and cross-functional counterparts to drive and deliver scalable marketing programs. Overseeing the development/utilisation of thought leadership materials to enhance our customers understanding of marketing with the Salesforce Marketing Cloud. Measuring the impact of marketing programs and ROI. Managing the Marketing Specialist, EMEA.

Leading all marketing programs for the Salesforce Marketing Cloud in EMEA, including high-impact local content marketing strategies & campaigns, the Marketing Cloud events program in the region and finely targeted digital marketing & social media campaigns that grow awareness and opportunity generation for Marketing Cloud in EMEA. Representing Salesforce as regular speaker at digital conferences and industry events.

Representing and managing Kodak’s Social Media and Interactive Marketing activities in EAMER to connect customers to technology and content in creative ways. Driving the development of compelling and innovative digital programs and online advertising campaigns that activate the Kodak brand for all B2B and B2C business sectors. Tracking of Kodak’s Social Media projects and activities within EAMER to analyse and determine ROI. Frequent speaker at international Social Media Conferences.

Responsible for Kodak’s PR campaigns and activities for the company’s Consumer Digital Imaging Group/Film and Photofinishing Group within the German market. Drove innovative and creative social media activation campaigns for new product categories Pocket Video Cameras and Frames, resulting in #1 market share and #1 share of voice in Germany. Managing, leading and developing a team of four.

PR-Editor for clients such as Microsoft, Cisco, EMC and ADP Employer Services. Writing press releases, articles, interviews, statements, and other editorial content as well as securing coverage for the above clients.