Tom Anliker

Our Vision to Zero Emission goes beyond innovative light commercial vehicle incorporating future digital mobility solutions…

Consulting partner with full project responsibility, Interims management on time

Reported to the President of KIA Motors Iberia and the COO of KIA Motors Europe. Developed a comprehensive turn-around strategy to recover significant recent losses in volume, market share and profitability; regained retailer confidence. Developed and implemented an integrated plan for in-sourcing distribution of vehicles & parts/accessories in the Canary Islands. Right-sized & implemented a retailer/customer focused wholesale organization structure. Presided over successful annual dealer motivation meeting

Reported to the Executive Director Sales, Marketing & Aftersales Nordic & Benelux. Developed a comprehensive turn-around strategy to recover losses in volume, market share and retailer confidence. Successful integrated the 3 companies into one, by fully maintaining individual brand identity, allowing reducing headcount in back office functions. Recreated/revitalized a brand specific dealer network resulted in continuous volume and revenue growth for GM. Restructured fleet department and implemented a custom

Reported to the Sales, Marketing & Aftersales Member of the Board of Adam Opel AG. Developed and executed a comprehensive turn-around strategy to recover losses in volume, market share in the fleet business. Secured and gained retailer buy-in for the revised fleet strategy. Restructured fleet department and implemented a customer focused fleet sales strategy / program. Created Retailer / Customer specific key account management sales forces working directly with pre-defined commercial customers. Changed foc

Reported to the Senior Executive Director of the Commercial Vehicle Business Unit. Joint net revenue responsibility with more than 16 country managers of € 1,2 bio. Regional responsibility to develop a market-leading commercial vehicle wholesale organization, capable to achieve volume & share targets. Guided the execution of the sales strategy through intensive travelling to the markets. Ensured sharing of best practices within the markets and took care that within every single country a respective dedicate

The position reported in a matrix function to the Executive Director Sales, Marketing & Aftersales Eastern Europe and to the local Managing Director, responsible for production. Jointly with the Managing Director developed comprehensive plan to close down local production, build down workforce to 150 employees and build up regional parts & accessories warehouse operation. Lead role in the restructuring of the company from manufacturing / distribution into an Import / Distribution Company with corresponding

The position reported in a matrix function to the Executive Director Sales, Marketing Latin American Operations in Miami and to the local CEO , overseeing the entire operation. Developed and executed comprehensive marketing & sales plan for passenger and commercial vehicles Chevrolet Trucks (up to 22,5t). Leading the forecast process, including vehicle allocation and vehicle distribution. Directed and approved all creative art work and advertising campaigns for all Spanish speaking markets in Latin America

The position reported directly to the Vice President South East Asia Operations. Distribution Company and its corresponding retail network were built and trained on the principles of the Saturn Distribution Concept, highly focused on the product value for the customer. Established with the team the company with all corresponding processes, procedures and internal / external controls. Guided the development of port import procedures and establishing of the vehicle compound area, including PDI operations. Ad

The position reported directly to the Vice President Sales, Marketing & Aftersales Asian Pacific Operations. By extensive travel all possibilities were studied on opportunities to develop Import / Distribution Companies, included all the due diligence on custom duty import requirements, special vehicle programs, legal requirements. Actively coached existing Import / Distribution Companies in aligning their structure and processes to the local market needs by respecting corporate guidelines. Provided input o

The position reported in a matrix function to the Executive Director Sales, Marketing General Motors Europe and to the local Commercial Director. Developed and executed comprehensive integrated marketing & sales plan for passenger and commercial vehicles ISUZU Trucks (up to 13,5t). Developed and executed the national product offer, including pricing and sales incentive strategy for retailers and end customers. Position controlled product allocation, inventory management and vehicle distribution. Leading th

The position reported directly to the Vice President Sales, Marketing & Aftersales Europe. There was a close collaboration an a daily basis. Actively coordinated and monitored for the VP sales related objectives. Acted as the voice of the VP as a member on various task force and committees. Continuously liaised with regional marketing functions (advertising, sales promotion, training). Special assignments included development of Market Expansion Plans and corresponding monitoring, annual commercial budget p

The position reported directly to the Vice President Marketing. Developed and introduced for commercial clients a computer based CRM program. Developed and introduced integrated marketing plans for branches. Actively conducted market research in the youth market, used the results to define specific financial offerings for students. I worked the first 2 years on a 40% basis, allowing me to finish economical studies at the University of Basel.

Marketing / Finance