Mag. Liina Meerits

> Own strategy and budget for external manufacturing partners and direct spend for EMEA & APAC. > Tracking macro trends and pricing of commodities to support global cost planning, manage risk and negotiations. > Define and deliver cost improvement projects. > Alignment of sourcing strategy Regional Marketing and Business Development. > Ensure procurement processes are followed and work on process improvements. > Collaborate with Global QA and Ops on supplier onboarding and delivery of ESG targets.

> Coordinate and execute regional procurement activities in alignment with the Global Procurement Director. > Manage strategy for regional packaging spend. Identify and engage supply base to support packaging sustainability targets. > Identify sourcing for new product developments and support from validation to qualification. > Execute supply contracts. Ensure availability of required certifications. > Represent procurement at the monthly S&OP reviews and at the regional executive reviews.

> Strategic management of Nestlé glass packaging portfolio in EMENA and ownership of regional supplier relationships. > Development and implementation of the category strategy using the 7 Step Strategic Sourcing methodology. > Performing market, category, and risk analysis; developing understanding of TCO for the category in the region. > Budget forecasting, cost improvement projects and stakeholder management to ensure sign-off for category strategy.

> Management of Avery Dennison Digital Graphics portfolio. > Maintenance of existing products - monitoring quality, supply and market placement. > Introduction and launch of new products. > Portfolio profitability management through targeted pricing and supporting sales to deliver on annual plan. > Creation of marketing materials (commercials, sell sheets value propositions etc) in collaboration with agencies.

> Managing Regional Procurement Strategy for the Avery Dennison Graphics (AVY) and Mactac (MT) brands. > Analyzing raw material trends to support building the annual budget, reporting to Management on the progress of delivering the plan. > Responsible for regional supplier negotiations, annual cost-out targets and supplier risk management. > Working with Global Category Leads in aligning the cross-regional purchasing plans. > Participating in out-sourcing projects. > Support in M&A project delivery.

> Supplier management - 40+ suppliers of PVC, PET, PP and PE in value of €70mln+. > Coordination of purchasing activities of 8 European plants. > Managing annual inflation and cost out targets. > Optimization of the Europe supplier portfolio, negotiations with regional accounts. > Contract management (Purchase Agreements, /NDA, Service Level Agreements etc.) > Working with R&D and marketing on new product introductions.

> Assignment within the Leadership Development Program. > Benchmarking competitors to support building product placement strategies. > Researching market trends and potential new suppliers to support development of new product families. > Internal communication and execution of an automated marketing campaign. > Pricing analysis and implementation of new pricing guidelines. > Development of sales support tools for the sales team.

> Assignment within the Leadership Development Program > Coordinating a team of 12 people and the daily business in the Logistics department. > Participating in projects on optimizing the work flow of the packaging team. > Analyzing customer claims as source of packaging improvements. > Providing input for CTQs of packaging for new product developments.

> Researching the entertainment market to identify inventory opportunities for new investments. > Creating detailed wrap-up analysis on past events for predicting demand for future events. > Monitoring market demand and targeting it with adequate on-time pricing to maximize revenue.

> Consulting clients on their marketing strategies. > Conducting (primary and secondary) market research to support campaign proposals and administrating campaigns. > Managing a budget and small team of designers, leading and coordinating team work.

Primary customer account analysis, consultancy and sales of banking products/services.

Economics and Management of Innovation

Innovation, Knowledge and Entrepreneurial Dynamics