Tomasz Sykula

- leading KitchenAid in Germany and Austria - developing and executing of route-to-market strategy, plans and targets across different sales channels to deliver revenue and profitability growth within KitchenAid - implementing of the EMEA commercial policy - optimizing of distribution according to the channel strategy - determining of the annual profit plans by implementing marketing strategies - taking responsibility for P&L - revenue, margin, marketing budget, - leading sales and marketing team

- building and managing of D2C business in Germany and Austria to increase website traffic, conversion rates, consumers` loyalty and revenue in the KitchenAid online shop - creating and maintaining of online e-business plan - managing of platforms for employee offers - collaborating with stakeholders across our matrixed-organization to incorporate into the regional D2C strategy - leading the local brand marketing team

- developing and executing of sales strategy, plans and targets across different sales channels (online & offline) to deliver revenue and profitability growth within KitchenAid - developing of the sales and distribution policies which reflect the organization’s goals - determining of the annual profit plans by implementing marketing strategies - monitoring and appraising of job results (volume, revenue, profit margin, market share, distribution and facing, pay for performance implementation)

- managing of the retail channel within KitchenAid - developing of the channel and sales strategy concerning the portfolio architecture and the consumer decision journey - setting sales targets by forecasting and developing annual sales quotas for the sales team - developing of the sales team through motivation, counselling and product knowledge education

- managing of the Online and Home Shopping channel within KitchenAid - negotiating of annual commercial agreements, national listings and promotional activities - implementing of tailor-made activities to drive sell-in and sell-out by key trade partners - delivering of an accurate 12 month rolling forecast across all categories including NPD, seasonality, sales trends and promotional consumer activation - gaining of new customers with focus on e-commerce

- Developing and implementing of marketing strategy across categories and sales channels - Implementing of promotional SKUs and marketing support according to channels' strategy - Developing and implementing of national promotions - Briefing and managing of PR agency - Managing of demonstration agency and local fairs - Developing and implementing of Shop in Shop solutions - Verifying and managing of marketing budget

- managing of brand Senseo® in the DACH region - reworking and implementing of marketing strategy - launching new products and marketing toolkits for key initiatives

- managing of brand Maggi (mashed potato, seasonings), Chef (premium sauces), Docello (desserts) - developing and launching new products (innovation, renovation) - managing of international projects and teams of R&D, Regulatory Affairs, Supply Chain, Event Management, Controlling, Factories (DE, CH, AT, DK, FR, FIN) - creating and implementing of promotional tools to drive sales in different sales channels

- responsibility for marketing communication of NESCAFE Dolce Gusto - developing and implementing of marketing strategy - developing of ATL and BTL campaigns - launching new products in retail and electro shops - reworking of competitor analysis - developing and implementing of demonstrations program and trainings for presenters - coordinating of market research (U&A, Omnibus, household panel)

- managing of brand Davidoff Café, Gala in mass market - managing of all Tchibo coffee brands and Coffee Bar in Tchibo shops - responsibility for launch of Tchibo Gold Selection Crema and Tchibo Exclusive 100% Arabica - developing of ATL and BTL campaigns - building up of coffee strategy for Tchibo Direct (e-commerce)

- managing of brand Zott Serduszko at Polish, Czech, Slovak and Hungarian market - creating and launching new products (yoghurts, milk desserts, milk drinks) - developing and implementing marketing plan and tools for ATL and BTL campaign - co-operating with advertising agencies, researching institutes

- communication planning for AlmiDecor shops and AlmiCafe restaurants - standardizing of image materials - developing POSM for newly open shops and restaurants - co-operating with advertising agencies, printing-houses, shopping centres – promotion of the company in range of galleries (indoor, outdoor, events)

- preparing the advertising offers - acquiring new business - staying in touch with the customers

Communication and Public Image Creation

Economics