Mirza Salman Ahmed

As Senior Manager – Digital Banking, I look after SMS Banking & E-Statements, manage Product development, Portfolio, transactional & promotional notifications/alerts, product/service informational email campaigns etc. while ensure that the customers get industry’s best product and services. Bank Alfalah Digital Banking focuses on providing its customers the liberty to get connected to the bank anytime-anywhere by offering a variety of payment service which cater their banking needs.

- Overall Planning, Organizing, leading and controlling the project for all resources. - Determine organizational structure of the project team & identify roles and positions. - Identify services to be provided by external stakeholders & setting team direction accordingly. - Coordinating activities across different organizational functions, assigning work to complete the website project. - Defining project baselines, tracking progress, status reporting, determining and taking corrective actions.

- Established the Marketing dept. in Pakistan & designed and implemented strategic Marketing plans. - Media planning, Budgeting and Designing Strategic Advertising Campaigns while participating in Exhibitions, Road Shows both locally and internationally. Executed BTL (Marketing campaigns) across South Asia. - Collaboration with PR agencies to develop integrated marketing campaigns encompassing advertising, PR, Direct mail and Road Shows & developed relationship with Microsoft, Cisco, and Oracle etc.

Filing Fares and coding Rules in Air Tariff Publishing Company (ATPCo) on PK network and correspondence with Stations, SABRE Multi Host and ATPCo on daily basis for problem solving or post-filing issues. Fare Construction of Ex-Pakistan/Americas/Europe/UK region and station-related correspondence, Analysis of stations’ proposals for group/individual discounts. Competitive Analysis of Competitors’ fares and offers in the market. Also trained newly recruited MBAs on fare filing and rules coding.

I coordinated with Press & Electronic Media while looking after the sales of Brown Goods, GSM Mobile Sales and Competitors’ analysis, whereas managing TV/Audio/Video/Monitor/Optical Devices sales in Pakistan. Handled ‘Free Cleft Lip and Palate Surgery by Korean Doctors’ in association with Civil Hospital, Karachi. I was also Head of Customer Facilitation in Pakistan and Afghanistan, while ensuring best practices for LG Service centers.

Brand Management, Product Management & Consumer Behavior