Animesh Srivastav

Ownership of 40M Euros business by supervising the overall pricing strategy in Pune real estate market and its alignment with the local product strategy. Defined regional commercial product strategy with regional Chief Executive Officer and Chief Sales Officer supported by sales forecasting processes to enable delivery of business plan. Acted as Project Management Lead for new launches by tracking launch preparedness and executing launch plan in coordination with different departments

Enabled loyalty business development of 120M Euros by developing & executing short and long-term loyalty program/ product strategy to increase customer satisfaction and drive repurchase and referral business while working on a budget of 300K Euro Managed loyalty lead acquisition, processing, nurturing and follow-up of 25 member loyalty sales team on Salesforce.com Responsible for designing and executing Go-To-Market strategy Multi-channel marketing including site, email, direct mail, call center and web

Responsible for business development by attracting new accounts through advisory sales Developed key relationships with 4 large format retail outlets and contributed to 6% of total company sales Developed targeted account list, outbound strategy, and marketing material to aid business development Responsible for account development, cold calling, assessing client needs, and identifying solutions Managed account relationships including pitch, sales, pricing, billing, lead planning and proposal process

Achieved annual sales goals of over 500,000 Euros while managing a channel marketing budget of 3000 Euros in semi-urban area Managed a team of 6 on-roll & 19 off-roll employees and ensured they maintain an active sales pipeline & achieved monthly targets Developed sales and product placement strategies and monitored the effectiveness through regular training Day-to-day management of the business including forecasting, pipeline development, training, hiring, performance management and team collaboration.

Marketing, Distribution, Economics, Sales